Friday, 23 June 2017

Europe and North America to Dominate Global Baby Diapers Market


Global Baby Diapers Market - Strategic Assessment and Forecast 2017-2022

Baby diapers are underwear that are used by babies who are not unable to use/sit on potty seats. They are usually used for the babies in the age group of 0–4 years. They are made up of cloth, synthetic, organic materials, and absorbent chemicals. There are five basic types of baby diapers: disposable, cloth, training, swim, and bio-degradable.
The diapers market has the highest penetration rate with more than 95% in some developed countries such as North America and Europe. According to a recent report published by Beige Market Intelligence on the global baby diapers market, Europe and North America together account for approximately 57% and 51% of the global market in terms of revenue and unit sales.
Why are developed markets of North America and Europe dominating the market? What are the driving factors? What is the scenario in other regions?
The report, Global Baby Diapers Market – Strategic Assessment and Forecast 2017–2022, provides a detailed study of the market and includes comprehensive answers to the above-mentioned questions.

Baby Diapers Market Growth in North America

The baby diapers market in North America has been experiencing stagnation over the past few years due to decrease in birth rates and maturity in the market. The vendors in the market generate revenue from growing young immigrant population. However, there are non-profit organizations such as the National Diaper Bank in the US, which aids in filling the gap of insufficient supply to the low-income group. The US is the largest market in North America and is expected to grow faster than the overall diapers market in North America. Also, the penetration and usage rate in the US is much higher than APAC and Latin America.
Major Drivers
Increasing health awareness, declining infant mortality rate, and growing women participation in workforce are driving the demand in the US as well as in North America.
Major Vendors in the region
The diapers market in North America is dominated by Kimberly-Clark and P&G. These two companies together captured almost three-fourths of the market share.
Key Countries
  • US
  • Canada

Baby Diapers Market in Europe 

The diapers market in Europe is competitive and almost saturated. Declining birth rate, decreasing fertility rates and lack of product innovation will make the market competitive. The European market will be dominated by single-use disposable diapers, and this segment will constitute more than 70% of the total expenditure.
Major Drivers
Increasing literacy rate among women and booming online baby specialty store are the major factors driving the market in the region.
Major Vendors in the Region
Kimberly-Clark has a manufacturing unit in Russia. SCA, another major player, sells its product under the brand name, Libero, and has a manufacturing plant in Russia.
Key Countries
  • UK
  • Russia
The report also includes the market analysis of different regions such as APAC, Europe, Latin America, MEA, and North America. The report also profiles all major companies in the global baby diapers market and provides the competitive landscape and market shares of key players. It covers the entire market outlook regarding the value chain operating within the market.
Following are key vendors in the global monitors market:
Other Prominent vendors mentioned in the report are Cotton Babies, Medtronic, Drylock Technologies, First Quality, The Natural Baby Company, Medline Industries, Ontex International, Wipro Consumer Care (WCCLG), Lodestone Brands, Hain Celestial Group, Kao, INDEVCO, Hayat Kimya, First Quality Enterprises, DSG International, Abdullah Shamsan Group,

    US: +1 347 903 9949
    UK: +44 20 323 99499
    APAC: +91 99 012 75473

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